Сборник текстов для чтения и перевода для учебного пособия «Английский язык для студентов экономического факультета Pre-intermediate»

Введение 5

Методические рекомендации 6

Преподавателю: 6

Lesson 1 What is economics? 8

The methods used by economists 8

What Is Economics? Some Answers to a Surprisingly Complex Question 9

Why study economics? 10

Lesson 2 Economic theories 12

5 Nobel Prize-Winning Economic Theories You Should Know About 12

Three Economists and Their Theories 14

Lesson 3 Economic Systems 16

The 4 Types Of Economic Systems Explained 16

Economic systems 18

Lesson 4 Taxation 20

What is 'Taxation' 20

Types of Taxes 21

Lesson 5 Credits 23

Types of Consumer Credit & Loans 23

How lenders decide whether to give you credit 24

Lesson 6 Types of Advertising 27

Different Types of Advertising Methods and Media 27

False Advertising Scandals That Cost Brands Millions 28

Lesson 7. Marketing 31

The Marketing Mix and the 4Ps of Marketing 31

Marketing Research Process: 9 Stages to Marketing Research Success 33

Lesson 8. Personal Budgeting 38

5 Personal Budgeting Tips For Those Who Hate Budgets 38

7 Simple and Free Budgeting Tools 39

Lesson 9. Economic indicators 41

List of Economic Indicators 41

4 Key Indicators That Move The Markets By Brian Perry 43

Lesson 10 Business entities 46

Types of Business Ownership 46

Picking Your Company's Ownership Structure 47

Lesson 11 Startups 49

6 Steps to Starting a Business From Zero 49

8 Great Entrepreneurial Success Stories 51

Lesson 12. Job seeking 53

12 Surprising Job Interview Tips 53

Smart Answers to Common Job Interview Questions 58